Snap's Arcadia Launch at AdWeek

Produced the launch of **Arcadia**, Snapchat’s creative agency, at Advertising Week New York, working across six internal Snap pods and meeting weekly with the CMO to keep strategy, creative, and launch priorities aligned. Led production of the Arcadia sizzle film and coordinated the broader Arcadia team across executive keynote content, livestream delivery, influencer social posts, email and media assets, and supporting launch materials. The role required constant cross-functional coordination across internal stakeholders, agency partners, and production teams, ensuring every piece of the launch moved together and landed consistently across stage, digital, social, and media.