Deliverable
Branded Content
Video Production
Articles
Social Media
Produced a performance-driven content series for Target Beauty across YouTube and Pinterest, leading influencer shoots, content production, analytics, audience targeting, and platform-specific delivery. The campaign exceeded performance benchmarks and became one of the brand’s strongest programs that year. Following the success of the first engagement, Target returned for a second campaign, driven by both the results and the client experience I provided throughout production.
