Footaction "No 1 Way"

Joined the **No 1 Way** campaign just three weeks before launch, with no centralized timeline, asset structure, or production workflow in place. I built the campaign system from the ground up, established project-management processes, aligned teams and deliverables, and led the work through a successful national launch that continued smoothly beyond kickoff. The integrated campaign spanned **5 event activations across Los Angeles, New York, Houston, and Atlanta**, alongside a Spotify partnership, paid media, influencer strategy, landing page development, custom Footaction content, and PR.