Deliverable
Media Buy
Operations
Production
AR Lenses
Led creative production for one of Snapchat’s largest campaign elements: a Manhattan-wide OOH and experiential rollout designed to drive AR lens adoption. I managed the client relationship and coordinated creative, production, media, experiential, and technical teams across the full activation, including digital and print OOH, AR lens development, PR, custom campaign copy, and a fully wrapped “flower bus” built as a moving brand experience. The campaign extended into Hudson Yards through **Snap Shack**, a takeover of Shake Shack transformed into an immersive Snapchat experience. I oversaw production of custom AR lenses, onsite video capture, branded graphics, illustration, environmental assets, and approval workflows, ensuring every touchpoint encouraged audiences to open the app and engage with the experience in real time.
