Deliverable
Creative Operations
Email and Social Content Creation
Agency Onboarding
Consulted directly with **Ralph Lauren’s Global Creative Services team**, reporting to the VP of Creative Operations, on an eight-month operational transformation across six Ralph Lauren brands, including Polo, Purple Label, and Lauren Ralph Lauren. I led the onboarding of an external agency across email, social, and web production, redesigning workflows, review structures, approval processes, and internal handoffs so the agency could operate effectively within Ralph Lauren’s fast-paced global creative organization. The work included restructuring responsibilities across internal and external teams, improving communication, and building a more scalable production system for ongoing creative delivery. By the end of the engagement, the new workflows and agency partnership were successfully operating across the business, giving Ralph Lauren a clearer and more efficient structure for ongoing production, review, and approval.
