Deliverable
Production
Roblox Launch
International Comms
Avatar Creation
Produced and launched NIKELAND on Roblox, Nike’s first large-scale virtual world, working directly with Nike’s Global Innovation team and managing production across Nike stakeholders in Oregon and the Roblox development partner in Amsterdam. The experience blended gaming, brand storytelling, and product engagement through immersive spaces, branded mini-games, and digital wearables inspired by real Nike products. I oversaw creative development, production planning, cross-functional communication, and delivery across teams, helping translate an ambitious emerging-tech concept into a live global brand experience.
