My work sits at the intersection of production leadership, client partnerships and business growth, driven by collaboration.
For 15 years, I've led global campaigns, integrated productions and live experiences across fashion, technology, entertainment, sports and culture. I've managed multi-million-dollar engagements, built multidisciplinary teams and partnered with executive stakeholders to take complex work from pitch to delivery.
Throughout my career, I've thrived in the new and unknown.
I've built Nike's first Roblox game, launched Snap's new agency, Arcadia, at Advertising Week New York, and started my own business. At Condé Nast, I created a web tool for Target Beauty that linked branded content across publications into one continuous story. I approach every new format and technology with curiosity, and I'm never afraid of a challenge.
I'm at my best when things get complicated.
I see challenges early, anticipate what's coming and pivot with confidence when plans change. I stay close to the details, from scopes and budgets to timelines and client reviews, so nothing gets lost between the idea and the finished work. In tough moments, I support the client while setting realistic expectations and protecting our teams from unnecessary stress, so they can focus on doing their best work.
I always stay connected to the bigger picture.
Every brief has a client, a creative vision and a business opportunity behind it, and I keep all three in view. I take the time to understand what my clients are really trying to achieve, beyond the deliverable in front of us, so the work serves their larger goals. That perspective helps me spot where a project can grow, where a relationship can deepen and where the next opportunity might be. It's how I earn trust, and that trust grows into long-term relationships, account growth and new business.
I've built my career across brands, agencies, publishers and my own studio.
Today, I'm Production Director at DixonBaxi, leading production and client relationships across North America while driving growth and international expansion. Before that, I held senior production roles at Monks, Condé Nast and NBA, and consulted across New York, San Francisco and Los Angeles through my own company, Lilac Agency.
At the heart of it, I simply love making beautiful things with great people.
The projects I'm proudest of aren't always the biggest or the most complex. They're the ones where the team trusted each other, the client felt like a true partner and everyone walked away wanting to do it again. What excites me most is the work that hasn't been done yet: a new format, a new technology or a bold idea that could change how a brand connects with the world. Whether it's a global campaign, a first-of-its-kind experience or an idea that's still taking shape, I'm ready to roll up my sleeves and bring it to life. Let's make something no one has seen before.
