Nike x Amazon

I produced a four-day editorial photo and video shoot for Nike’s Amazon Store, leading integrated production and primary client communication across Basketball, Training, Running, and Kids. The goal was to create a sharper, more on-brand visual direction that felt bold, energetic, and distinctly Nike across each category. Production included casting, wardrobe and look approvals, location scouting, permitting, Quixote stage builds, lighting, and client reviews, with 8–12 models on set each day. We captured both motion and still assets across Men’s, Women’s, and Kids’ divisions, delivering a cohesive content system designed to bring the Nike digital storefront to life.