PROJECT MANAGER & CLIENT SERVICE MANAGEMENT

Target came to Vogue Magazine to create a special experience launching their clothing line partnership with Victoria Beckham. Deliverables included: articles, video, custom issue of Vogue Magazine, in-store activations, social media, and more.
 
The favorite challenge with this campaign was creating the Special Edition printed insert that went with every magazine that month. This entailed intense deliverable management with the creation of the magazine, as well as printing with Vogue and making sure things went out exactly on time (it was cut close!) to get on the news stands.