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GOOD BRANDS X MONSTER CHILDREN
CREATE "THE GOOD TRIP"

Project Management

Project managed this fun experiential campaign. The Good Trip was a California wide partnership with Monster Children. We used social media, OOH, influencer and experiential tactics to gain reach and expand consumer base. Working closely with the creative director and event managers we ensured that budgets and timelines were followed. Also, due to the time-sensitive nature of events, a lot of attention was focused on the delivery of marketing assets such as social media, email (guestlist), Eventbrite pages, social media, and wheatpaste guerrilla-style marketing. 
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