Custom Video Campaign for Target Beauty where we focused mostly on custom video content on Youtube (with some stills for Pinterest), targeted engagement, and research. We used heavy targeting and demographics to reach a very specific audience for each video. I not only managed the client relations, posting and analytics of this campaign but also managed shooting the content with the influencers on-set.

 

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This was one of the most successful campaigns that year. Target then came back for a second campaign because we not only exceeded our benchmarks, I provided excellent customer service.