Managed the entire campaign from point of sale to completion. This included 4 custom digital activations with video, articles and media plans. Each brand editor brought a different viewpoint on what the Velar "Reductionalism" meant to their brand. We took this concept and expanded on each to create a diverse meaning to the simplistic yet sophisticated design and experience of the Velar.  
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This campaign was one of the largest that our internal agency at Conde Nast had landed at the time. It was a high profile client and multi-million dollar budget - and ended up performing well with a happy client! 
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A few of the deliverables have been archived from the web - so please see some photos below of what is left!